Speakers

Author, Blogger, Digital Marketing Evangelist

Avinash Kaushik is the co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. His prior professional experience includes key roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia.

Through his blog, Occam’s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Avinash puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Avinash’s specialties include

• Web Analytics and Web Research thought leadership
• Customer Satisfaction & VOC measurement & management
• Driving efficiency and insights in large companies by strategic infusion of technology and business acumen

LOB Manager – Web Analytics at Hub’Sales

As a web analytics senior consultant and internationally recognized specialist, Julien has immersed himself in the web analytics industry. He has not only mastered technical aspects of the industry such as; web site design, development, maintenance, upgrade and the employment of many tools, but also its business side. He cites the importance of thinking outside of the box and developing creative problem solving skills as important in an industry typically considered highly technical.

Julien’s specialties include.

• Extensive use and understanding of numerous web analytics tools including Omniture, Google Analytics, Yahoo! Web Analytics, AT Internet, WebTrends, NedStat, Coremetrics
• High level product training
• KPI definition
• Dashboard construction
• eBusiness and strategic consulting services
• Change management knowledge and practice

Customer Insight consultant helping to make sense of BigData through use of Customer Data Hubs for businesses in EMEA

Having been in the online web intelligence industry for in excess of 10 years as a Web and Data Analyst, Iain has a proven track record helping businesses internationally with the execution of vendor selection processes, implementation of web and business technologies, design and integration of third party applications, Data and Analysis modelling. His experience extends to performing Quantitative Analysis for organisations using world class Business and Customer technologies such as Celebrus Technologies (aka Speed-Trap) and Web Analytics technologies such as Coremetrics, Omniture, WebTrends, Google Analytics (to name a few). He has also been active in assisting clients with collation and integration of disparate data silos- through use of Business Intelligence tools such as Microstrategy, SAP Business Objects, Microsoft, Cyrstal Xcelsius- in order to present a consolidated and accurate view of a visitors behaviour (both online and offline).

This has, on numerous occasions, led to discoveries that have saved marketing departments amounts running into millions of pounds through website optimization, campaign attribution remodelling, real-time visitor communication and increased conversions.

Iain’s specialties include

• Experience with Customer Analytics and Web Analytics vendors
• Advanced data integration on Siebel and Salesforce.com CRM: integrating Customer Analytics intelligence data with the Customer Relationship Management data to drive multi-channel re-engagement and/or conversion.
• Quantitative Analytics, Analysis Modelling and Analytics Modelling

Key Account Manager and Senior Online Analyst at Divisadero

Juan Manuel´s background in economics, marketing and sales in conjunction with web analytics allow him to integrate the web analytics and business worlds with high levels of success. He describes himself as a translator: helping business professionals to understand web analytics solutions and achieve great results from their effective implementation.

His result-driven philosophy and high levels of motivation have seen him deliver strong results in challenging and competitive environments for corporate clients and in his own business pursuits alike.

Juan Manuel’s specialities include

• Extensive use and understanding of web analytics tools, including Google Analytics certification
• KPI definition
• Extensive Business Development knowledge and consulting experience
• Online Business Intelligence
• E-commerce consulting with great focus on increasing revenue
• Online Channel Optimization
• High level consulting on vender selection processes