Program
Extensive and practical 2 day course. You will participate in practical activites and analyse real case studies to complement the following modules:
- Adjusting the work environment
- Brand coverage and online reputation
- Measuring acquisition and campaings
- Customer centricity
- Conversion and content optimization
- Adjusting measurement activities to applicable regulations
What will I learn?
- Advanced notions of Business Intelligence, for the elaboration of reports and documentation of conclusions
- Advanced notions of Campaign Management, channel optimisation and Customer Intelligence review
- “Hands-on” and professionally viable experience in advanced analysis of web data and of Social Media data
- Practical experience in the integration of data arriving from multiple sources
- Advanced knowledge in the analysis of widgets, mobile applications and web feeds
For more detailed information, download the program:
WSAB program