Program

Extensive and practical 2 day course. You will participate in practical activites and analyse real case studies to complement the following modules:

  1. Adjusting the work environment
  2. Brand coverage and online reputation
  3. Measuring acquisition and campaings
  4. Customer centricity
  5. Conversion and content optimization
  6. Adjusting measurement activities to applicable regulations

What will I learn?

  • Advanced notions of Business Intelligence, for the elaboration of reports and documentation of conclusions
  • Advanced notions of Campaign Management, channel optimisation and Customer Intelligence review
  • “Hands-on” and professionally viable experience in advanced analysis of web data and of Social Media data
  • Practical experience in the integration of data arriving from multiple sources
  • Advanced knowledge in the analysis of widgets, mobile applications and web feeds

For more detailed information, download the program:

WSAB program

Registration now open

Registration now open

Registration for WSAB 2011 is now open. Choose your location one of our September or October events and register here.

 
Why should you attend WSAB?

Why should you attend WSAB?

Why should you attend WSAB? Find out more about the value you will gain from attending the event.

 
WSAB locations

WSAB locations

WSAB will occur throughout Europe from the end of September and throughout October. Discover the locations for the event here.